Apple Watch Series 1 38mm Stainless Steel Case with Marigold Modern Buckle

Our goal has always been to make powerful technology more accessible. More relevant. And ultimately, more personal. Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.

An incredibly precise timepiece.

High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, it keeps time within 50 milliseconds of the definitive global time standard. It even lets you customize your watch face to present time in a more meaningful, personal context that’s relevant to your life and schedule.

 

Timekeeping Make the most of time.

Apple Watch is first and foremost an incredibly accurate timepiece. It does everything a watch should, but in ways no other watch ever has. It’s also connected to your calendar and your contacts. So in addition to showing you the time, Apple Watch actually understands what time means to you. It helps you be more productive and efficient. So you get more out of every moment.

Millions of ways to see time.

A device you wear is unlike one you put in your bag or pocket, because it makes a bigger statement about your personal style. So Apple Watch faces are designed to be extensively customizable, from how they look to what they do. When you combine all the possible options, there are virtually endless ways to make Apple Watch your own.

Modular.

The flexible grid design easily accommodates the greatest number of complications for a rich view into your day ahead. When you tap one, you’ll go right to the corresponding app.

One of the most accurate watches ever. And designed to stay that way.

Working with iPhone, Apple Watch continually checks against the definitive global time standard with the same precision found in GPS satellites. It’s so precise, the second hand (or in Mickey’s case, foot) of every Apple Watch across the world is in sync. When daylight saving time begins, Apple Watch simply changes to the new time. And if you move from one time zone to another, Apple Watch automatically adjusts. You never once have to set the time yourself.